Freelance ethnographer, researcher & consultant

By Jacob Langvad Nilsson on September 10, 2011

Nike Football Culture in Latin America

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. The research is in large part based upon visual ethnography by Jacob Langvad Nilsson. The book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers.

Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Nike Football Culture in Latin America by Photographer Jacob Langvad Nilsson
Visual Ethnography
Visual Ethnography

21 comments
Jennifer Saunders
Jennifer Saunders

This work really captures the passion, it was enough to make mine re-appear. Bonito!

Jennifer Saunders
Jennifer Saunders

This work really captures the passion, it was enough to make mine re-appear. Bonito!

Jose Pena
Jose Pena

Fantastic panorama of young dreams and devotion. Thank you Nike and Jacob!

Jose Pena
Jose Pena

Fantastic panorama of young dreams and devotion. Thank you Nike and Jacob!

stephanie fenner
stephanie fenner

WOW! It is beautiful book. I love the photographs and the design. It makes me want to go and play football!

stephanie fenner
stephanie fenner

WOW! It is beautiful book. I love the photographs and the design. It makes me want to go and play football!

Jennifer Dixon
Jennifer Dixon

An out of the ordinary expression for Nike. Beautifully shot.

Jennifer Dixon
Jennifer Dixon

An out of the ordinary expression for Nike. Beautifully shot.

Mark from Dinosaur
Mark from Dinosaur

Jacob. A beautiful collection - I went to Brazil last year and this pretty well captures the spirit. Great photography, great cover design - where do i get a copy? Mark, Dinosaur, England

Mark from Dinosaur
Mark from Dinosaur

Jacob. A beautiful collection - I went to Brazil last year and this pretty well captures the spirit. Great photography, great cover design - where do i get a copy? Mark, Dinosaur, England

stu arundel
stu arundel

Absolutely brilliant book...can I have one please?

stu arundel
stu arundel

Absolutely brilliant book...can I have one please?

tamara
tamara

Jacob, it is AWESOME!!! Congratulations..... kisses

tamara
tamara

Jacob, it is AWESOME!!! Congratulations..... kisses

Ananda
Ananda

Nice work, I'm really impressed. Ananda

Ananda
Ananda

Nice work, I'm really impressed. Ananda

phillip
phillip

hey jacob.. Ser jo vildt godt ud man. Hvor er det fedt...

phillip
phillip

hey jacob.. Ser jo vildt godt ud man. Hvor er det fedt...

simon
simon

hej jacob super fede billeder!! det kribler i fødderne for at komme ud og spille igen...

Human-centered Design Research in Emerging Markets


Jacob Langvad Nilsson continues to work persistently in the cross-section between editorial photojournalism and visual ethnography, pushing the boundaries of human-centered design research to tell stories about globalization, cultural shift, and the aspirations and desires of people living in a changing world.

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Contact

Jacob Langvad Nilsson / JLCO Group contact@jacoblangvad.com+1 (917) 740-9015