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Business Ethnography: Understanding Brazilian Youth Culture -
Business Ethnography: A Visual Report on Football Culture in Latin America for Nike -
Business Ethnography: A Visual Report on Football Culture in Latin America for Nike -
Business Ethnography: A Closer Look at the New Generation Brazilians -
Business Ethnography: Get closer to your consumers, their cultures and behaviors through ethnographic research
Business Ethnography
by Jacob Langvad Nilsson
Human-centered design research leveraged by top international brands to inform their expansion into emerging markets
For all inquiries please use the contact form below, or call the studio directly at +1 (917) 740-9015
Jacob Langvad Nilsson is a world-class photographer who specializes in business ethnography, the documentation of the customs of peoples and cultures. He works in small teams of researchers to document the lives and cultures of the subjects, primarily in emerging markets. His photographs are commissioned and used as research by international brands looking to expand into new or growing markets.
Jacob travels on behalf of businesses and research agencies to locations all over the world. Recently, during an extensive field-work in Brazil, he completed The Brazilian Dream, which includes 25 case studies of "transformers"—young Brazilians across a wide range of social groups who work passionately to improve their country.
This research was published by BOX1824 in the Summer of 2011 to gain the attention of foreign investors interested in empowering Brazilians to improve their quality of life.
With a background in photojournalism and over 10 years experience in editorial photography, Jacob's ethnography projects can stand alone as a portrait of a local culture, or stand alongside a qualitative research gathered in collaboration with anthropologists.
Get in touch
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Brazil's New Generation
The Brazilian Dream, which includes 25 case studies of "transformers"—young Brazilians across a wide range of social groups who work passionately to improve their country
Nike Football Culture in Latin America
A qualitative research study capturing how football as a sport greatly influence the daily lives of teenagers
Minas Gerais in Progress
We were commissioned to travel through the state of Minas Gerais to document all new developments within schools, hospitals, infrastructure, and major constructions
