Qualitative research methods in ethnographical studies are carried out by examining various aspects of a society from within. In this article, we’ll take a closer look at the most common qualitative research methods used in ethnography. The primary task of an ethnographer is to understand and clearly outline the main features of a civilization and…
Ethnography in broad terms defines the scientific study and research that is done on human behavior. In this article, we’ll take a closer look at different types and usages of ethnography and finaly define “what is ethnography” There are distinctive features of a culture and various circumstances that form the basis of every social circle…
Business ethnography can be used as a key strategy when an international brand expands into a new market. It is paramount for the business to understand well how its brand can become relevant to the consumers of the country or region. When penetrating new markets, two critical mistakes seem to repeat themselves. The first mistake…
We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. The research is in large part based upon visual ethnography by Jacob Langvad Nilsson. The book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to…
‘The BRIC Project‘ is a conceptual market research project which puts a face on a new generation of global consumers and brings to light the differences and similarities across four of the world’s biggest, and fastest growing emerging markets. Among the qualitative research methods, visual ethnography is the primary tool. As income and opportunities increase…
‘The Brazilian Dream‘ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.
What does a modern, informed teenager from São Paulo have in common with his New York counterpart? Probably more than with another teenager from his own country but from a smaller city like Manaus, the capital city of the state of Amazonas and Brazil’s seventh largest city. Ethnographic studies show that culture and consumer behavior…
Thiago in front of the community center Casa da Mulher (Women’s House) which also facilitates União Sampaio.’The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.
‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.
‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.
JLCO Group 419 Park Ave South Second floor New York, NY 10016 United States
