This is a preview of a story I did for a new swimwear magazine called Mirage Magazine. My contribution is a 16 pages story in black and white. It was shot on location in Rio de Janeiro featuring Nina Mendes and Gabriel Barreto from 40 Graus Models. The magazine will be out during the S/S 2008 fashion weeks.
This is a contribution I did for a upcoming book that will be published by TASCHEN later this year. The book will profile new graphic designers, web designers, photographers, artist and writers. This BOLA project was done in collaboration with Brazilian art director Luciano Lincoln, who was working in-house at BOLA until a few months ago. The model is Alexia Rautter from Ford Models Brazil. Click below to read the rest of this entry.
At BOLA Socioligy Design, we’re planning to publish a printed magazine every half year. Over the past 5 months, I’ve been working on and off on the first issue which will uncover the street-basket culture in Brazil. The Street-basket culture is a interesting cultural manifestation started in North American suburbs among black youngsters. In the beginning it was as a kind of resistance and exaltation of their black inheritance. In Brazil, where Streetball is closely related to the Hip Hop movement, the search for the African background restores, in many ways, the self confidence in young suburban kids. It gives them a social role in which they feel integrated to a much broader community. Trying to understand such culture is a way to investigate how the black culture, which is so important to the Brazilian formation, manifests itself and interacts with other social manifestations in the country. Working with an anthologist, a journalist and a graphic designer, the first issue will be out Q1 2008. 
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The lovely Sasha Lee from Beautiful/Decay, recently made a interview with me about my vision and approach to photography, aesthetic influences etc. It’s featured on their site as per today. Click below to read the full interview.
We’ve completed the work for Nike and the result is a 400-page book on football culture in Latin America. The client loves it and has just ordered 500 extra copies. Read on to see more images.
At BOLA Sociology Design we have been working for Unilever over the past few months to launch a new product-line in India. For the campaign I photographed stunning model, Ana Letícia Frediani, from Ford Models Brazil in our studio here in São Paulo. My colleagues, Helder and Lincoln from BOLA, just got back from the presentation for Unilever in London with big smiles on their faces.
I’m in the airport of Rio de Janeiro, waiting for my flight to São Paulo, and thought I wanted to say Hello. Over the past two weeks I’ve been photographing for book for Nike in four great cities of South America. This book is a research project on football culture in Brazil, Argentina and Mexico. It’s made by Box1824 and BOLA Design, the two companies I’m working for here in Brazil. Traveling through Mexico City, Buenos Aires, Rio de Janeiro and São Paulo, I’ve made portraits of young football talents. I’ve hiked through the favela in Rio to photograph kids playing football deep inside and watched great matches at the gigantic Maracanã Stadium.
Third issue of Vs. Magazine is out in a few of days. See flyer below to take part in the launch party.
For the third issue of Vs. Magazine, which hits the streets world-wide beginning of August 2007, I photographed Swedish lead singer Nina Persson of The Cardigans. It was shot on the streets of New York City’s Meatpacking District. Vs. Magazine is a large format fashion magazine rooted in Copenhagen, Denmark. It was founded in 2006 and I had the pleasure of being the founding photographic director on the first three issues.
For the last couple of weeks we have been working nonstop at BOLA to create and design Nokia’s Mobjam events. The event will take place 11th July 2007 in in a huge penthouse loft in central São Paulo. The theme of the event is Music Soul which is a visualization of how people experience the music. A sound and motion reactive panel is projected behind the two DJs, showing the energy of their behavior and the music they are playing. In the other end of the room we’re showing an example of information design. Nokia’s youth campaign is “Connected Through Music”. People would send a SMS with their names and their favourite bands. Then, we traced the connection between the guests through the bands they like and organized everything on a four meters high, reactive panel. We’ve taken the information design a bit further on this other example.
