At BOLA Sociology Design, we’re planning to publish a printed magazine every half year. Over the past 5 months, I’ve been working on and off on the first issue which will uncover the street-basket culture in Brazil. The Street-basket culture is a interesting cultural manifestation started in North American suburbs among black youngsters. In the beginning it was as a kind of resistance and exaltation of their black inheritance. In Brazil, where Streetball is closely related to the Hip Hop movement, the search for the African background restores, in many ways, the self confidence in young suburban kids. It gives them a social role in which they feel integrated to a much broader community. Trying to understand such culture is a way to investigate how the black culture, which is so important to the Brazilian formation, manifests itself and interacts with other social manifestations in the country. Working with an anthologist, a journalist and a graphic designer, the first issue will be out Q1 2008.

The lovely Sasha Lee from Beautiful/Decay, recently made a interview with me about my vision and approach to photography, aesthetic influences etc. It’s featured on their site as per today. Click below to read the full interview.

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At BOLA Sociology Design we have been working for Unilever over the past few months to launch a new product-line in India. For the campaign I photographed stunning model, Ana Letícia Frediani, from Ford Models Brazil in our studio here in São Paulo. My colleagues, Helder and Lincoln from BOLA, just got back from the presentation for Unilever in London with big smiles on their faces.

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New fashion story shot for Cover magazine in studio and on location in Copenhagen with stylist Kathrine Agger og Simon Mørch.

Third issue of Vs. Magazine is out in a few of days. See flyer below to take part in the launch party.

For the third issue of Vs. Magazine, which hits the streets world-wide beginning of August 2007, I photographed Swedish lead singer Nina Persson of The Cardigans. It was shot on the streets of New York City’s Meatpacking District. Vs. Magazine is a large format fashion magazine rooted in Copenhagen, Denmark. It was founded in 2006 and I had the pleasure of being the founding photographic director on the first three issues.