Freelance ethnographer, researcher & consultant

Nike Football Culture in Latin America

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. The research is in large part based upon visual ethnography by Jacob Langvad Nilsson. The book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to…

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Understanding The New Middle Class Consumer

What does a modern, informed teenager from São Paulo have in common with his New York counterpart? Probably more than with another teenager from his own country but from a smaller city like Manaus, the capital city of the state of Amazonas and Brazil’s seventh largest city. Ethnographic studies show that culture and consumer behavior…

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The Brazilian Dream: Visual Ethnography

Thiago in front of the community center Casa da Mulher (Women’s House) which also facilitates União Sampaio.’The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.






The Brazilian Dream in São Paulo, Brazil

“Smile” (Sorria). Paulo is experimenting with public manifestations.’The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.


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Human-centered Design Research in Emerging Markets


Jacob Langvad Nilsson continues to work persistently in the cross-section between editorial photojournalism and visual ethnography, pushing the boundaries of human-centered design research to tell stories about globalization, cultural shift, and the aspirations and desires of people living in a changing world.

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Contact

Jacob Langvad Nilsson / JLCO Group contact@jacoblangvad.com+1 (917) 740-9015