For the last couple of weeks we have been working nonstop at BOLA to create and design Nokia’s Mobjam events. The event will take place 11th July 2007 in in a huge penthouse loft in central São Paulo. The theme of the event is Music Soul which is a visualization of how people experience the music. A sound and motion reactive panel is projected behind the two DJs, showing the energy of their behavior and the music they are playing. In the other end of the room we’re showing an example of information design. Nokia’s youth campaign is “Connected Through Music”. People would send a SMS with their names and their favourite bands. Then, we traced the connection between the guests through the bands they like and organized everything on a four meters high, reactive panel. We’ve taken the information design a bit further on this other example.
