We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. This book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to capture how football as a sport greatly influence the daily lives of youngsters in both urban and rural settings, and helped the client strengthen its understanding of and relationship with its consumers.

Here’s a new editorial I shot recently on location in Buenos Aires for Euroman. The two kids modeling are Federico Mosquera and Gabriel Hulgich from Civiles Management.

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