Advertising Agency: DCS / WWP, Porto Alegre, Brazil
Agency website: www.dcsnet.com.br
Creative Director: Rafael Bohrer and Rodrigo Alves
Photographer: Jacob Langvad
Head of Art Buying: Clarice Dias
Production: Eduardo Sallouti / Nation Filmes
Published/Released: March 2010 in Brazil, Colombia, Chile, Peru, Argentina and Uruguay

Rocinha is the largest favela in Brazil, it has an estimated population of 60.000 to 150.000. It is built on a steep hillside overlooking the city, just one kilometer from the beach.