Freelance ethnographer, researcher & consultant

The New Gold Rush: Digging for Billions in Emerging Markets

One of the most important events in our modern, economic history, even surpassing the Industrial Revolution in significance, is the rise of emerging markets. Nations that used to be written off as mere consumers of international products if not bilateral foreign aid, are fast maturing, getting empowered and are starting to exercise influence over international…

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Building Brands in Emerging Markets

US and European manufacturers of fast moving consumer products (FMCG) are looking to emerging markets in Asia, Africa, and different parts of Latin America due to the slow growth at home. Many of said companies spent over $10 billion just to widen their reach over these markets, and they occupy more than 40 percent of…

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Asia’s Next Challenge is Better Social Security

In a recent issue of The Economist, an article titled “Asia’s Next Revolution” delved into trends that indicate how many Asian countries are now starting to lay down the foundations for a welfare state. The Economist article cites the key countries as Indonesia, Thailand, India, China, and the tiger economies Singapore, South Korea, Taiwan, and…

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India’s Manufacturing Sector Facing Challenges

Back in 1951 India’s then prime minister Jawaharlal Nehru announced that India had to become industrialized, and that as fast as possible. While the politicians have done everything they could since then, including Soviet-like planning, to industrialize the country, India has yet to become a manufacturing powerhouse like China. Indians seems more willing to grow…

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Africa’s Dream of Economic Growth From the New Middle Class

When we think of Africa, usually what comes into mind is political conflicts, if not bloody wars, poverty and famine. But something has changed. Looking closer and you will discover the growth of the middle class, which will big part of an answer to the future growth development of Africa. According to a recent report…

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Africa’s Economy Converging to Consumer Market

Africa is the hot prospect for most international investors and multinational organizations. Often dubbed the next China, the rising, Africa consumer is now in the center attention. In this article we will look at the development in consumer market in mainstream Africa, since it levels to the other countries which competes on Fast Moving Consumer…

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Tear Sheets from Nordea Invest Magazine No. 3 2012 – Latin America

“Searching for Latin America’s Economic Transformation” is a 14-page feature on the economic transformation in Latin America for Nordea Invest. Together with journalist Nola Grace Gaardmand, I traveled to Brazil, Argentina and Chile to document life and development as seen from the perspective of the citizens living in these booming economies.



Searching for Latin America’s Economic Transformation

From economic crisis to booming growth lead by a new, large middle class, the countries of Latin America is undergoing an economic transformation. Together with journalist Nola Grace Gaardmand, I traveled to Brazil, Argentina and Chile for Nordea Invest, to document what is hidden behind the impressive statistics. The result is this short video embedded…

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Human-centered Design Research in Emerging Markets


Jacob Langvad Nilsson continues to work persistently in the cross-section between editorial photojournalism and visual ethnography, pushing the boundaries of human-centered design research to tell stories about globalization, cultural shift, and the aspirations and desires of people living in a changing world.

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