Freelance ethnographer, researcher & consultant

Qualitative Research Methods

The Brazilian Dream

Qualitative research methods in ethnographical studies are carried out by examining various aspects of a society from within. In this article, we’ll take a closer look at the most common qualitative research methods used in ethnography. The primary task of an ethnographer is to understand and clearly outline the main features of a civilization and…

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What is Ethnography

Ethnography in broad terms defines the scientific study and research that is done on human behavior. In this article, we’ll take a closer look at different types and usages of ethnography and finaly define “what is ethnography” There are distinctive features of a culture and various circumstances that form the basis of every social circle…

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Nike Football Culture in Latin America

We’ve completed the ethnographic research work for Nike and the result is a beautiful, 400-page book on football culture in Latin America. The research is in large part based upon visual ethnography by Jacob Langvad Nilsson. The book is a study of football culture among teens in Brazil, Argentina, and Mexico. The research sought to…

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The Brazilian Dream in São Paulo, Brazil

“Smile” (Sorria). Paulo is experimenting with public manifestations.’The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.


Natalia, Recife, Brazil for BOX1824

‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires. This is a photograph of Natalia, Recife, Brazil for BOX1824 for Visual ethnography by Jacob Langvad Nilsson.




Anaterra, Recife, Brazil for BOX1824

‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their dreams and desires.


The Brazilian Dream: Thiago in São Paulo, Brazil for BOX1824

Thiago Vinicius is part of the group that created the Community Bank Sampaio Union, at Jardim Maria Sampaio neighborhood, São Paulo, which provides micro-credit and prints its own currency, the “sampaio”. Watch this video from TEDxAmazônia. ‘The Brazilian Dream’ (O Sonho Brasileiro) is a qualitative study of the young generation Brazilians, with focus on their…

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Human-centered Design Research in Emerging Markets


Jacob Langvad Nilsson continues to work persistently in the cross-section between editorial photojournalism and visual ethnography, pushing the boundaries of human-centered design research to tell stories about globalization, cultural shift, and the aspirations and desires of people living in a changing world.

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JLCO Group