Freelance ethnographer, researcher & consultant

The New Gold Rush: Digging for Billions in Emerging Markets

One of the most important events in our modern, economic history, even surpassing the Industrial Revolution in significance, is the rise of emerging markets. Nations that used to be written off as mere consumers of international products if not bilateral foreign aid, are fast maturing, getting empowered and are starting to exercise influence over international…

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Procter & Gamble Innovates on Thin Margins in India

In a market of 400 million people, India is one of the targets of major manufacturing corporations in product innovation. Unlike in other nations, the upscale market of India is seen to be a peculiar one as consumers have different preference and needs. Venturing into this demanding market is P&G with its effort to become…

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Multinationals in India: New Paradigms Business Applies

Up until recently, an international brand would enter an emerging market like India, by taking an existing product and create a stripped down low-cost version for the new market. But not any longer. Traditional business models no longer apply in India. Increasingly, you will see new products developed from the ground up with new business…

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The Massive Workforce in China & India

The emerging world, long a source of cheap labour, now rivals the rich countries for business innovation, says S.D. Shibulal, CEO of Infosys: In recent years China and India have led the way in becoming the new hubs for growth, innovation and talent. They produce close to 700,000 engineers every year. The availability of such…

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Personal Genomics is Changing the Medical Industry

The medical industry is virtually on the verge of a major shift, as a new branch of genomics, known as Personal Genomics, is becoming increasingly popular among both consumers and companies. Though remotely related to traditional population genomics, Personal Genomics is basically an analysis of individual genomes or the mapping of individual DNA. It is…

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Trillions: The Future of Information Ecology

The number of Internet devices has already crossed the milestone of 1 billion units, but this achievement seems negligible when compared with its future prospects, which is no longer a distant vision. Trillions, a new video by MAYA Design, aptly shows how computing technology can redefine the future of digital world by crossing the boundary…

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Biomimicry is Innovation Inspired by Nature

When car manufacturer DaimlerChrysler‘s Research department wanted to develop a new era aerodynamic, safe, comfortable and environmentally compatible car they turned to nature for inspiration. By doing this, the new The Mercedes-Benz Bionic Car has much resemblance with the box fish in terms of shape and body structure. Despite its boxy, cube-shaped body, this tropical…

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Copenhagen Design Week 2009 is all about Sustainable Design

Copenhagen Design Week explores design that matters – ideas, concepts, products and services that will come to play an important role in your professional and personal life. Taking place between August 27th – September 6th, Copenhagen Design Week explores social and environmental design and innovation. Each element of the program explores the positive power of…

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Cradle to Cradle: Remaking the Way We Make Things

Cradle to Cradle: Remaking the Way We Make Things is a thought provoking and visionary book by U.S. architect William McDonough and German chemist Michael Braungart that is reshaping the long-held relation between environment and industry. Going against the traditional views and opinions, McDonough and Braungart advocates the adoption of ecologically intelligent design in human…

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Geoengineering Earth is Technically Possible

Talking about the imminent climate change, one of our biggest challenges is to limit the increase of global temperature caused by the greenhouse effect. Many climate scientists calculate that the world has only a few decades to reduce emissions before there is so much carbon dioxide in the atmosphere that a dangerous rise in global…

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Human-centered Design Research in Emerging Markets


Jacob Langvad Nilsson continues to work persistently in the cross-section between editorial photojournalism and visual ethnography, pushing the boundaries of human-centered design research to tell stories about globalization, cultural shift, and the aspirations and desires of people living in a changing world.

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JLCO Group