Advertising Agency: DCS / WWP, Porto Alegre, Brazil
Agency website: www.dcsnet.com.br
Creative Director: Rafael Bohrer and Rodrigo Alves
Photographer: Jacob Langvad
Head of Art Buying: Clarice Dias
Production: Eduardo Sallouti / Nation Filmes
Published/Released: March 2010 in Brazil, Colombia, Chile, Peru, Argentina and Uruguay

At BOLA Sociology Design, we’re planning to publish a printed magazine every half year. Over the past 5 months, I’ve been working on and off on the first issue which will uncover the street-basket culture in Brazil. The Street-basket culture is a interesting cultural manifestation started in North American suburbs among black youngsters. In the beginning it was as a kind of resistance and exaltation of their black inheritance. In Brazil, where Streetball is closely related to the Hip Hop movement, the search for the African background restores, in many ways, the self confidence in young suburban kids. It gives them a social role in which they feel integrated to a much broader community. Trying to understand such culture is a way to investigate how the black culture, which is so important to the Brazilian formation, manifests itself and interacts with other social manifestations in the country. Working with an anthologist, a journalist and a graphic designer, the first issue will be out Q1 2008.