A history is about to be born in the USA as a new generation is gearing up to take up the gauntlets of challenges by going against almost anything that stands between its ideas and achievements. The youths of this new generation are progressive, perfectionist, tech savvy, iconoclastic and are raring to face anything to save their country from going into oblivion. They are the forerunners of Millennial Generation; they are the future of the great American Dream. Despite being plagued by a bleak economic scenario, climate change, unemployment, disappearance of social safety, growing national debt and other grave issues, youths of this generation are not willing to let down their guards without putting up a brave fight. This new generation is marked by its passion, courage, determination and its ambition to do something new, something innovative to ensure a sustainable growth in coming days.

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For the third issue of Vs. Magazine, which hits the streets world-wide beginning of August 2007, I photographed Swedish lead singer Nina Persson of The Cardigans. It was shot on the streets of New York City’s Meatpacking District. Vs. Magazine is a large format fashion magazine rooted in Copenhagen, Denmark. It was founded in 2006 and I had the pleasure of being the founding photographic director on the first three issues.